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Built by Brandmattic
[
BM®
‒
SELECTED PROJECT /
Case study
]
Client:
Horizon Bank
Services:
Consulting, Operations, Strategy
Team:
Brandmattic team
Stack:
Strategy, Operations, Mobile
[
BM®
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overview /
Overview
]
Understanding the audience before designing the solution.
Horizon Bank is a regional bank facing pressure from digital-first competitors and rising operational costs.
The challenge was to digitize operations while protecting service quality and customer trust.
[
BM®
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challenge /
Challenge
]
Turning a scattered presence into one clear and effective platform.
The bank faced immense pressure from digital-first competitors and rising operational costs.
The challenge was to digitize operations while protecting service quality and customer trust.
[
BM®
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Solution /
Details
]
Building a connected solution where every element works together.
A multi-pronged approach to digitize operations and streamline cost centers.
Clear operating models, owners and reporting kept the transformation on track.
[
BM®
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Result /
Details
]
A resurgence in profitability and a younger customer base.
Horizon Bank saw a strong resurgence in profitability and captured a younger market segment.
The new operating model is built to keep improving.
Operational costs
Reduction
Increase in mobile app usage
+30% new account openings
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